“We’re restless early adopters. It’s part of our DNA—our accelerated evolution.” Kevin M. Ross, Lynn University president
Every piece of communication that we produce is an opportunity where a prospective or current student, parent, employee or supporter experiences Lynn. These experiences shape the image and reputation of the university; and if we are to be successful, we must ensure that they are consistently positive. Inconsistency creates confusion and could cast doubt about the quality that Lynn delivers.
The templates, standards and specifications provided in this guide will help us maintain a consistent Lynn style, as well as save time and effort by eliminating the need to re-create routine materials. Following these brand guidelines will speed up decision-making and free us to concentrate more time on the messages that we are communicating.
The Marketing Team | August 2014
What does a small university in South Florida have in common with the world’s most iconic brands?
It is no coincidence that seven of the 10 most iconic brands are technology companies. These innovative brands, like Lynn’s technology partner Apple, have revolutionized the way we work, play and communicate. Apple’s ability to “think different” is what makes it the brand leader, and its reputation for aesthetics, simplicity and ease of use sets the bar for everyone else.
Like our messages and our language, our visuals must tell the Lynn story simply and consistently.
Lynn’s style is best described by the following characteristics: 1) simple design and white backgrounds that put the Lynn name and Lynn blue in the foreground, and 2) colorful and active photography that showcases our people and our campus.
Wondering how you’ll incorporate the brand guidelines into your work? Take a look at these examples of how the Lynn brand can work for you.
From logos and color to white space and voice, Lynn’s brand will affect all of your communications with students, parents, employees and supporters. Download these templates and branding applications to help you and your team be ambassadors of the Lynn brand.
Frequently asked questions
There are lots of excellent questions about using and following Lynn’s brand guidelines, and we’ve done our best to answer all of them for you.
Gain insight into why the university’s brand was created in this way, who is affected, what types of communications apply and more.