The Lynn Brand

“We’re restless early adopters. It’s part of our DNA—our accelerated evolution.” Kevin M. Ross, Lynn University president

Two students studying iPad

These brand guidelines provide the tools to create the Lynn experience.

Every piece of communication that we produce is an opportunity where a prospective or current student, parent, employee or supporter experiences Lynn. These experiences shape the image and reputation of the university; and if we are to be successful, we must ensure that they are consistently positive. Inconsistency creates confusion and could cast doubt about the quality that Lynn delivers.

The templates, standards and specifications provided in this guide will help us maintain a consistent Lynn style, as well as save time and effort by eliminating the need to re-create routine materials. Following these brand guidelines will speed up decision-making and free us to concentrate more time on the messages that we are communicating.

The Marketing Team  |  August 2014