The Lynn Brand

Brand positioning

In many ways, Lynn University has more in common with these technology leaders than it does with other institutions of higher education. At Lynn you'll find:

It's not a job: it's a mission.

Our people are talented enough to do anything, but they choose to invest their sweat equity into Lynn because they believe that the university is building something important.

Agility

We don't let bureaucracy get in the way of a good idea. We are small, and we choose to stay that way in order to always deliver the best experience to our students.

Impatience with the status quo

Lynn continually challenges itself to be better, faster, first. "Good enough" and "that's the way it has always been done" are not part of the Lynn vocabulary.

Customer-focus

Great technology companies are obsessed with defining who the customer is, what the customer needs and what the customer values. Lynn's customers—students, parents, alumni and supporters—are our raison d'etre.

This guide follows the most important brand rules of all global icons—simplicity and consistency. But we wouldn't be Lynn if we didn't break a few rules, too. You won't see much of "what the other universities are doing" in this book. That is because Lynn is no ordinary university brand.

*Top 10 Iconic Brands

  1. Apple
  2. Google
  3. Coca-cola
  4. IBM
  5. Microsoft
  6. GE
  7. McDonald's
  8. Samsung
  9. Intel
  10. Toyota

(Interbrand 2013)

Our personality

What are the unique characteristics of the Lynn brand?

Innovative

We are tinkerers, continually refining what we offer to our students and to our community. We believe that higher education has a lot to learn from other industries. We draw inspiration from proven successes to evolve the business of teaching and learning.

International

Our students from 90 countries and nearly all 50 U.S. states will tell you that Lynn is a “global microcosm.” But our global experience extends well beyond the boundaries of campus—Lynn’s curriculum makes the world a classroom with nearly 50 programs in 20 countries.

Individualized

When you combine ideas, languages, cultures and faiths from every inhabited continent, you learn to tailor your methods of teaching to different styles of learning. At Lynn, all styles are welcome.

Our responsibility

What is our duty to our students and the community?

We help our graduates gain the intellectual flexibility and global experience to fulfill their potential in an ever-changing world.

We are a partner who helps students focus their minds on the core questions of self, belief and justice. Who am I? What do I know? And why does it matter?

Important conversations happen here.

Our goal

What is our purpose?

Through robust and reasoned dialogues, Lynn University aims to build a better world with our students.