The Lynn Brand

Main entrance to campus

Fighting Knights

With 23 national championships and 33 conference titles in its first 30 years, The Lynn University Fighting Knights athletic program is one of the most successful in college sports. Developed in conjunction with athletes, students, coaches, faculty and the Lynn community, the Fighting Knights brand will champion our champions and extend our winning legacy to the next 30 years and beyond.

This guide provides the building blocks for communicating about the Lynn University Fighting Knights in a unified and consistent way. It includes the following core elements: logo and logo variations, championship icon, color and typography, uniform and apparel guidelines and merchandise treatments. Each element is designed to be distinctive and immediately recognizable as the Lynn Fighting Knights.

Brand attributes
The Fighting Knights represent spirit, service and strength, and we personify these characteristics in everything we do.

Logo
Our logo design, colors and usage characterize specific aspects of Lynn athletics culture. Fighting Knights logos feature the sword, shield and helmet.

Color
Print and digital communications for Lynn University Athletics use a white or cool gray background with small bursts of color to signify confidence, integrity, maturity and intelligence.

Typography
The Fighting Knights should be just as recognizable in print as they are on the field, so we always use the same font and typography guidelines in all messaging.

Brand name
We want people to know who we are, and not get confused with acronyms or nicknames.

Vendors
Select pre-approved vendors have been provided with Lynn University Fighting Knights brand guidelines to ensure that merchandise and apparel is of the highest quality.

Poster

Flyer