The following requirements must be achieved by any university-produced video project.
Bumpers and lower-third titles
- A relevant introduction bumper must be used at the beginning of a piece, and the single end bumper must be applied at the end.
- These animate and fold down over the first shot. They have a transparent background and should be overlaid on the first and last video shots. Folding down a black screen before a shot begins is incorrect.
- Special music may not be added to the introduction or end bumpers. The main audio track should begin as the piece appears.
- A person’s name and title fades-in on the square white background for a lower-thirds title, then fades-out before the animated white square recedes. The person’s name is in Lynn Blue and their title is in Lynn Gray.
Video bumper intro
Video bumper closing
Full screen title
Half screen title
Athletics championship icon
- Music must appeal to the brand guidelines. Lynn University’s brand is mature, modern and sophisticated.
- Royalty-free music must be used. This means music that is clear to use on YouTube and will not activate advertisements or playback restrictions. Download royalty-free music here: audiojungle.com, freemusicarchive.org, Vimeo music store, YouTube music library, The Music Bed.
- Occasionally Marketing may purchase music. This is managed on a case-by-case basis.
- Music levels should not interfere with dialogue.
Character and graphic generation
- The main title font is Helvetica Neue Light. Any graphical text should be Helvetica Neue Light in Lynn Blue (RGB 0.61.165) on a white background. The printed graphic design guidelines found elsewhere in this document otherwise apply to graphics in videos.
Other tips and tricks
- Execute well-framed, nicely-lit shots with clean audio. Subtle and natural color-grading is acceptable.
- Film in 24 FPS (23.976) if camera allows. If not, 30 FPS is acceptable.
- Make sure exposure, focus and white balance are correct. For more information visit exposureguide.com/white-balance.htm
- Stay on an interview subject for more than 6–7 seconds unless what the person is saying is incredibly interesting. Shoot artful b-roll to fill your pieces.
- Make up your own graphics. If your video requires graphics, they must fulfill the graphic design university brand guidelines. (Note: This may require support from the creative director.)
- Include a lot of shaky camera movements unless it is vital to the message.
- Backlight your subjects in front of a bright window or the sun. Make sure their faces are exposed properly.