The Lynn Brand

Color

An array of brochure covers
  • Lynn Blue
    Pantone® 293
    CMYK 100.68.2.2
    rgb(0,61,165)
    #003DA5
  • Lynn Gray
    Pantone® Cool Gray 9
    CMYK 30.22.17.57
    rgb(99,102,106)
    #63666A
  • White

    CMYK 0.0.0.0
    rgb(255,255,255)
    #FFFFFF
  • 90% Cool Gray 9
  • 80% Cool Gray 9
  • 70% Cool Gray 9
  • 60% Cool Gray 9
  • 50% Cool Gray 9
  • 40% Cool Gray 9
  • 30% Cool Gray 9
  • 20% Cool Gray 9

Advertisement

Primary color example on advertisment

Stationery

Primary color example on stationery

Campus signage

Primary color example on campus signage

Literature cover

Primary color example on literature cover

Lynn Blue rule example on literature cover

Lynn Blue rule example on literature interior

Lynn Blue rule example on literature interior

Examples of misuing Lynn Blue

Secondary colors

  • Pantone® 636
    CMYK 39.0.7.0
    rgb(139,211,230)
    #8BD3E6
  • Pantone® 2284
    CMYK 33.0.60.0
    rgb(179,213,125)
    #B3D57D
  • Pantone® 714
    CMYK 0.40.59.0
    rgb(253,170,99)
    #FDAA63

Accent colors

  • Pantone® 638
    CMYK 86.0.9.0
    rgb(0,175,215)
    #00AFD7
  • Pantone® 368
    CMYK 65.0.100.0
    rgb(120,190,32)
    #78BE20
  • Pantone® 158
    CMYK 0.62.95.0
    rgb(232,119,34)
    #E87722

Literature

Secondary color example on literature cover

Secondary color example on literature interior

Spread using secondary color to highlight key content. Note how the color used matches the overall image color.

Secondary color example on literature interior

Spread using accent color to highlight call-out. Note how the accent color used is paired with its lighter secondary color in the spread to left. Do not mismatch colors in this type of use. only can be mismatched in charts (see below).

PowerPoint

Secondary color example on literature cover

Secondary color example on literature cover

Accent color for call-out with its matching secondary color block.

Secondary color example on literature cover

Accent and secondary colors for charts.

Secondary color example on literature cover

Examples of misusing secondary and accent colors

Examples of drawing on photography for use of secondary and accent colors