Lynn University has developed a distinct look
through its photography which differentiates us from
our competitors. Our images give a true reflection of
the Lynn experience. In order to create the unique
Lynn look we have to maintain the same style in
each image we produce. Our colleges each have
their own set of images to develop a distinct identity
within Lynn that their audience can identify with.
People and education
Primary photography is unique and is commissioned
directly by Lynn University. The subject matter is
people always engaged in some form of academic
activity. Display ethnic diversity where possible.
Always try to capture natural situations and
behavior: people smiling, working together, having
conversations or instructing others. They should
not be looking at the camera, but at each other
or whatever they are doing. Resulting photos should
not appear posed or represent false situations.
Clothing and technology are always current.
The people are in contemporary classroom
locations and are shot using interesting angles and
crops. The photographs have a strong depth of field
with multiple focal planes. The photographs should
be shot in color. We do not use black-and-white
photos. We do not place graphics or text over photographs.
Color in the photographs is saturated, not muted,
with varying tones that complement our secondary
Using with secondary colors
When we shoot photos, we want to keep our color
palette in mind. Our photography should color-link
to the secondary color palette in a subtle way.
Each photograph has an element in the foreground,
background or overall color bias that links with one
Make sure secondary colors and
photographs work together.