Logos
Our logo is our signature, and when used effectively, it is among our most powerful brand tools. By adhering to these guidelines, we ensure that our logo consistently communicates our brand identity across all channels and touchpoints.
Use of Lynn University logos or marks requires approval from the Marketing and Communication office. Logos and marks should never be altered in any way. Never place Lynn logos or marks on photographic backgrounds, textures or any colors other than our primary color palette.
Primary logos and spirit mark
Secondary logos and marks
The Lynn University seal is reserved for official and ceremonial uses only. Its use must be approved by the Office of the President or Marketing and Communication. The Lynn University seal and logo should never be used together.
File download guidelines
Please reference the usage guide below prior to downloading logo files. Note that PMS and CMYK color files are used for print only, and RGB is for electronic format only. PMS should be used for apparel and conventional printing, while CMYK should be used for digital printing.
| Color space | Use | Example | File extension |
|---|---|---|---|
| PMS (pantone color matching system) | Conventional printing* Silk screening | Promotional items (cups, umbrellas, pennants) Apparel (shirts, hats, shorts) Brochures or banners using PMS | .eps |
| CMYK (cyan, magenta, yellow, black) | Digital printing** | Brochures or banners using CMYK | .eps, .jpg |
| RGB (red, green, blue) | Digital communications | Social media Web Video display, television Presentations | .eps, .jpg, .svg, .png |
* Conventional printing is higher quality and provides a better color match. It should be used for higher-visibility or high-quantity print jobs.
** Digital printing is more cost-effective when printing lower quantities (approximately 1,000 or less).